| 40% |
 |
 |
 |
 |
 |
 |
|
Buyer Firm Name Recognition Or Salesperson Contact-Broker's Sphere of Influence |
| |
|
|
|
|
|
|
|
|
| 20% |
 |
 |
 |
|
|
|
|
For Sale Sign-Buyer Sign Recognition & Comfortability is Critical |
| |
|
|
|
|
|
|
|
|
| 18% |
 |
 |
 |
|
|
|
|
Responded To Ad, But Purchased A Different Property |
| |
|
|
|
|
|
|
|
|
| 8% |
 |
 |
|
|
|
|
|
Responded To Open House, But Purchased A Different Home |
| |
|
|
|
|
|
|
|
|
| 7% |
 |
 |
|
|
|
|
|
Referral By Relocation Service-Company World Wide Access Critical |
| |
|
|
|
|
|
|
|
|
| 3% |
 |
|
|
|
|
|
|
Bought Advertised Property |
| |
|
|
|
|
|
|
|
|
| 1% |
 |
|
|
|
|
|
|
Bought Open House They Saw |
| |
|
|
|
|
|
|
|
|
| 3% |
 |
|
|
|
|
|
|
Bought For A Combination Of Reasons |